“Up until the late 1960’s and early 1970’s it was socially acceptable even if women didn’t necessarily care for it.”
Maybe where you lived but it sure as hall wasn’t where I lived.
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I wasn’t around back then but there is this thing called “The Internet” and it has a lot of interesting history on it.
https://seniorplanet.org/we-survived-60s-sexism-a-look-back-at-the-mad-men-era/