Interesting - and those are wholesale figures (to the stores), not the stores’ figures to the readers. Thanks!
The one thing this doesn’t account for is digital subscriptions numbers.. its possible that with digital subscribers actually readers are comparable to 10 or 20 years ago, because these would not show up in this channel...
I have no idea what those look like, as they are direct subscriptions with the publishers, their numbers may be buried in their quarterly or annual SEC filings...
But I would be honestly very shocked to see that the overall readership has gone up over that time.