The problem is that Marvel stopped effectively enforcing any sort of editorial control a long time ago, and as such writers have just run amok and destroyed their IP. Its been unreadable garbage for years now.
The state of Marvel Comics today is far worse that DC was during is New 52 years, and that was a fustercluck beyond all belief.
I must plead ignorance tot he workings of the industry; I only read comic books decades ago waiting for haircuts in a barber shop, and know little about them. My own children aren’t interested in them at all.
I understand what you are describing, but don’t know much about their target markets and such. I suspect many industries/sectors are simply re-tooling to deal with a customer base that is a lot less white/Anglo; the NFL seems to be taking that approach, and maybe these companies are as well.
You mean the Marvel that has an editor in chief that pretended to be an Asian man for years?
https://www.polygon.com/comics/2017/12/18/16790024/marvel-comics-editor-cebulski-name-akira-yoshida