I’ve never understood why people think that an ISP cant offer S. Korea level speeds, that require a ton of investment, at a higher price than the run of the mill you get, that is fine for 99% of users.
Can you buy an iPhone X at the same price as a generic Boost Mobile Phone? Nope! If you want top-tier phones, you have to pay top tier prices.
I don't think that's at issue.
The right analogy is the phone company charging you more for talking to your spouse than to your mother.