This is the bottom line, and a lot of very hard-eyed marketeers are using their own private figures to tell the NFL that their companies aren’t going to pay premium prices for a declining exposure. Those private figures have no vested interest to be optimistic as the public ones do; rather the opposite. These are not patriots - some of them aren’t even American - but they’re not stupid and they’re paid to move product. They don’t care how the NFL fixes it but it needs to be fixed, now. If it can be. If it can’t, they’re not in the business of propping up losers.
I don’t think we’ve seen how low the ratings will go.
Lot of people watched because of gambling. That’ll take
time to transition to another sport. Many people are locked into season tickets.
It’s a gradual decline they are on now.
Taxpayers funded $7 billion worth of stadiums around the ocuntry. The political good will is gone now. Supporting the NFL will be a leftist cause - and leftists already hated the sport. It was about winning / masulniity / flyovers / cheerleaders.
Really a warning sign of what could happen to other sports.
1.5M * 16 games is 24 million fewer over the course of the season. That’s not nothing.
Wonder if there’s enough not locked into contracts that it’ll cause the cap to drop...or at least stop rising at 10% a year.