If they “shower” in on their investors what happens? The vast majority of share holders in the US are INSTITUTIONAL investors. For example, Coca-Cola is 66.59% owned by institutional investors like Vanguard.
http://www.nasdaq.com/symbol/ko/ownership-summary
Translate that to mean 401K stock plans. Mom and Pop / grandma and grandpa. More money will either flow into their accounts via dividends or their account holdings will increase via increase in stock value.
Then sell it that way. Don’t try and feed us a line about how it will result in higher wages and more jobs. Sell it as a corporate incentive that will help raise stock prices and dividends, and in turn will help raise 401K values.