What heat pump unit?
Water heater prices were increased as the result of the requirement for additional insulation. As a result, the diameter was increased and package size also increased.
The big black section on top of this unit is a heat pump. Any new domestic water heater over 50 gallons now has them.
Any gas or electric heater over about 50 gallons is now equipped with a heat pump unit for “efficiency”.
An 80 gallon electric has basically gone from about 750 to over 1400 dollars.
Yes they are also more heavily insulated too.