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Advertisers Shoot Themselves in the Foot When They Take Sides
American Thinker.com ^ | November 15, 2017 | Ned Barnett

Posted on 11/15/2017 11:04:02 AM PST by Kaslin

Like it or not, America is locked in an ongoing culture war between those who support the country and the Constitution on the one side and those who want to tear America down and create a new, single-viewpoint nation in their image on the other side. This culture war seems to be pushed by an increasingly hostile and domineering far left. Instead of eagerly embracing debate, which is both the American Way and enshrined in the Constitution, elements of the progressive side are actively trying to shut that debate down.

Oddly, considering their progressive, Bernie Sanders-like pro-socialism position in the political debate, these opponents of the Constitution's free press guarantees are using free-market capitalism as a weapon. They are calling on advertisers to boycott certain networks (Fox) and certain shows (Hannity, at least this week – stay tuned for a different boycott target next week). The George Soros-funded Media Matters, set up specifically to attack Fox News on a daily basis, is leading the charge, prodding advertisers to boycott the show. In what seems like an example of groupthink, many other mostly online far-left (and some not so far left, like Forbes) "publications" are also demanding that advertisers boycott Hannity and Fox.

This is just wrong.

America has enshrined the idea of vigorous political debate in the First Amendment, and in an environment where there are far more left-leaning news media outlets than conservative ones, opposition should be cherished. At least since the disputed 2000 presidential election, there has been a rough balance among 24/7 cable news outlets, with CNN and MSNBC lined up on one side and Fox News on the other, each outlet providing a balance against those on the other side.

(Excerpt) Read more at americanthinker.com ...


TOPICS: Culture/Society; Editorial
KEYWORDS: ads; boycott; buycott; foxnews

1 posted on 11/15/2017 11:04:02 AM PST by Kaslin
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To: Kaslin

And thus why Taylor Swift is keeping her politics to herself.

Why alienate half your audience?


2 posted on 11/15/2017 11:09:41 AM PST by garyb (What if you can't trust the voice in your head?)
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To: Kaslin

Advertisers Shoot Themselves in the Foot When They Take Sides AGAINST AMERICA.

Advertisers DO NOT Shoot Themselves in the Foot for Being Patriotic.

Patriotism never has hurt them and never will hurt them.


3 posted on 11/15/2017 11:12:48 AM PST by Jim W N
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To: Kaslin
At least since the disputed 2000 presidential election, there has been a rough balance among 24/7 cable news outlets, with CNN and MSNBC lined up on one side and Fox News on the other, each outlet providing a balance against those on the other side.

"Rough balance...", not really. It's overwhelming liberal progressive indoctrination and propagandizing from news outlets, for the most part drowning out the few conservative news outlets. The majority of red-state citizens have chosen to stand firm against the propaganda.

4 posted on 11/15/2017 11:16:40 AM PST by roadcat
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To: Jim 0216

Exactly


5 posted on 11/15/2017 11:17:34 AM PST by Kaslin (Politicians are not born; they are excreted -Civilibus nati sunt; sunt excernitur. (Cicero)
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To: AdmSmith; AnonymousConservative; Berosus; Bockscar; cardinal4; ColdOne; Convert from ECUSA; ...

circa 2009.
circa 2009

6 posted on 11/15/2017 11:19:18 AM PST by SunkenCiv (www.tapatalk.com/groups/godsgravesglyphs/, forum.darwincentral.org, www.gopbriefingroom.com)
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To: garyb

I am not a fan of Taylor Swift, but that is a smart decision by her.


7 posted on 11/15/2017 11:19:22 AM PST by Kaslin (Politicians are not born; they are excreted -Civilibus nati sunt; sunt excernitur. (Cicero)
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To: Kaslin

One company in particular, USAA, the military veteran run insurance giant claims to be for and about the military. But on the other hand, they flat refuse to consider dropping their advertising from the NFL. They have been blistered for months on face book for their stand and respond in our face with a thank you for your views but a lot of folks watch the NFL and we are staying put. So the translation is, there is money there and we dont care what we claim to be, we are going where the pieces of silver can be found.


8 posted on 11/15/2017 11:21:54 AM PST by Uncle Sam 911
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To: Kaslin

“Advertisers Shoot Themselves in the Foot When They Take Sides”
+++++++++++++++++++++++

Hey!

I have little use for gub-mint NOR corpRaySuns neither!

Semper POTUS.45! ~ IF WE Can Keep Him?/!!!!!!!!!!!!!!!
**************************************


9 posted on 11/15/2017 11:31:32 AM PST by gunnyg ("A Constitution changed from Freedom, can never be restored; Liberty, once lost, is lost forever...)
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To: Kaslin

I have made the following observation that proves, falsely, “perception is reality”.

Take Papa John’s Vs. Chic-fil-a.

Chic-fil-a builds a business built on uncompromising values. And, when necessary, they publicly stand by and defend those values (thought they do not volunteer). By most straight business plan accounts, they aren’t much different than any other large fast food chain. But they are far more successful. They are more expensive for sure. Their costs MUST be higher than their competition. They have an army of kids working in their stores. They donate a comparatively significant amount of revenue to local causes and charities. They generally pay higher wages. But the stores are always packed with customers. Is the food that good? The service is certainly top notch and the stores are clean. Is the food that much healthier than the competition? What drives the throngs of customers into the business?

Papa John’s advertises like crazy. They spend huge amounts on advertising and have a slogan (Better ingredients better pizza). When the founder comes under fire, he makes a statement and expresses some opinions. Was this profit driven or values driven? Then the company gets letters and phone calls. The corporation races to the media to apologize and reverse direction. Were their sales affected and their actions based on values or profits?

In the Chik-fil-a case, their value driven action likely helped their sales. But do the letters and phone calls actually hurt sales, or are they reacting to their perception of “potential” sales based on pressure felt by only one side? I think this is emblematic of why the left wins a lot of these battles. They make more noise and most don’t have the patience to see if it’s real or just bluster, with regards to their actual customer base.

Papa John’s has now gone and upset both sides of the debate. I predict they will start cutting back on advertising as a result of sliding sales and revenue. They have alienated everyone and now appear weak, misguided and greedy. This will hurt their business and they will falsely blame it on their patriotic support and not their anti-american stance.


10 posted on 11/15/2017 11:32:58 AM PST by Tenacious 1 (You couldn't pay me enough to be famous for being rich or stupid!)
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To: Uncle Sam 911

"...USAA..."


One would think the entire nation is composed of biracial couples if their advertisements are to be believed.

11 posted on 11/15/2017 11:33:33 AM PST by Blue Jays ( Rock hard ~ Ride free)
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To: Blue Jays

My personal politics are essentially unknown to my valuable clients.
They likely assume conservative due to my courtesy, demeanor, and etiquette.


12 posted on 11/15/2017 11:38:49 AM PST by Blue Jays ( Rock hard ~ Ride free)
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To: Blue Jays
One would think the entire nation is composed of biracial couples if their advertisements are to be believed.

Well, my household is bi-racial. I'm mostly Welsh, and she's mostly Irish. All fun aside, I have USAA and they are a great company. Unfortunately the people that get to the top in a big financial institution don't tend to see eye to eye with the "peons".
13 posted on 11/15/2017 11:46:01 AM PST by Tailback
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To: Blue Jays

You noticed that? And the latest commercial where the woman talks about how she outranks her husband? They have become very politically correct. I’ve been with them 40 years and but would not start with them now.


14 posted on 11/15/2017 12:07:37 PM PST by Uncle Sam 911
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To: Kaslin
Tenacious made a great point: now both sides dislike Papa John's.

To one side, the company is already irredeemably tainted by its association with a conservative talker and the remarks by the owner.

The other side sees a company that has no credibility since it's obviously just chasing after appeasement dollars.

There are a lot of pizza (beer, insurance, clothing) companies out there and they are mostly indistinguishable. By wading into the culture wars, they are guaranteeing that they will lose consumers on both sides but without gaining new consumers.

It's a no-win business risk.
15 posted on 11/15/2017 12:22:39 PM PST by Gingersnap
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To: Tenacious 1
Papa John's has a dilemma, and the owner's comments made it worse. The product is not that good, and apparently the company built a significant portion of the business just by advertising on NFL games; the ideal situation to drive impulse buys to an audience that is saturated with the company's ads while it is sitting on a couch watching other people exert themselves.

The real dilemma for Papa John's is, where do they find a similar day/time/audience mix that will provide the same return on advertising investment that they had with the NFL, especially Sunday afternoons?

16 posted on 11/15/2017 1:52:49 PM PST by Bernard (If we could tax Stupid, Congress could balance the budget)
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To: Blue Jays
One would think the entire nation is composed of biracial couples if their advertisements are to be believed.

One of our young'uns told her school class that we were a "mixed marriage".

Mrs. Thulldud is from Upstate NY. Ergo, a Yankee.

She was driving when the offspring made that revelation. Nearly wrecked them all.

17 posted on 11/15/2017 7:50:07 PM PST by thulldud
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