It does not matter. I am not watching and I am not coming back to the NFL.
As for sponsors, any that I am aware of I avoid spending my dollars with them if I can.
Papa Johns lost out on five pizzas for our Halloween party. It used to get our business. No longer.
That would make two of us. My Sunday's are much more productive and relaxing. Not yelling at the TV how much the Chicago Bears SUCK has made my life much more pleasant!