I believe that this week the contract talks for advertising in 2018 starts. As it stands right now, 20% of expected revenues from advertising will be the high mark for the NFL. Then how will season ticket sales drop because of those who will not renew their annual contracts that were already bought and paid for before this season started?
I suspect that all serious advertisers will be delaying any final contracts until the number of renewals is starting to trend, just as the TV rating will also continue to fall will delay any advertisers from making any deal early, if at all..
stop watching and let them sink
Has anyone asked the concessions people what they think of the whole thing?