Because the “bullying” they are against is anti-homosexual peer pressure. Beating kids up for wearing the wrong pants or having braces, etc is still “ok” for those people. Seriously, look at some of those big names involved, for example see Lady Gaga, and what they were talking about right before and/or at the time they launched their effort was puberty perversions.
I noticed thatr too.
In about 2 weeks the anti-bullying campaign switched to a anti bullying of fags campaign, just like that, as if we would not notice.