Clearly, he hates bro-country, which is plausible. A lot of people, country purists in particular, really really really hate bro-country. I mean, really hate it, finding it an obscene abomination, worse than hip hop, and loath this sub-genre of country music with a white hot disgust in every fibre of their being.
A lot of people really love it.
Especially young women who like wearing half shirts and cowboy boots. And young frat boys from the Pennsylvania suburbs who like pickup trucks but have never actually put anything in the bed larger than a keg.