Basically, the BLM movement was brought into the NFL and the owners, realizing that 75% of their players supported BLM had thought it best to comply. The problem is that most of the customers do NOT support BLM and resent having to stomach their crap every week. A conflict of interest, to say the least.
What will the owners do when their idiot players run their businesses into the ground? Before that happens, maybe a light will turn on in the dim minds of the “protesting” fools as they realize that their million-dollar salaries and endorsement deals might be going bye-bye very soon.