I’ve always thought it was from the beginning.
if it is a planned roll out, then much of their argument that it was only 6 guys to begin with and trump is responsible for blowing it up to 200 guys is off the mark. in fact, none of us know what the future holds in store, not even trump. what does make some sense is that trump has his informants inside the NFL, and that the NFL had something (more) planned.