We can sit here and parse words all day long. The fact is that the owners of the video business gave their reasons for not wanting to cater to homosexuals, and it wasn't artistic differences. It was their faith. But if you want to support a law that says that companies can post notices that clearly state that they won't provide services to gays or Muslims or Blacks or any other protected class based on "artistic differences" then fine. My point is the same - companies should have the right to deny services to anyone so long as they make that clear to begin with be it for "artistic differences" or religious beliefs or any other reason they may have.
Why?
I disagree with the premise that a public business can deny service to those who are not some kind of legitimate health or safety concern.
If they close their doors and become a “members only” type business, then they can deny service to whoever doesn’t sign on to their club restrictions.
Otherwise, it is destructive of public order to deny service for race, creed, etc. that is not legitimately based on health or safety.
Do it by commsission or contract, and the interests of the artist or skilled craftsman becomes the issue.