So both Chrysler and Daimler lost bigly? Daimler stock lost billions due to that fiasco.
Chrysler lost. Daimler walked away with Freightliner, Western Star, Detroit Diesel, and formed Sterling from those, along witb a foothold in the north american diesel truck market. That’s what Daimler Benz does, they’re a medium-heavy truck manufacturer. The bought into cash cow Chrysler to finance those purchases, and then sold the corpse to Cerberus group, who bled them dry, and dumped them in bankruptcy court.
This type of business practice is still going on to this day within the auto industry.
The auto industry is a cut throat business that runs on razor thin margins. You either beat your competition in sales, undercut them on price, buyout or steal their suppliers, offshore your supply chain, or buy them outright and gut them.
Dog eat dog at its finest. This is how they’ve operated since the turn of the 20th century.
If you don’t have the stomach for that type of business, or if you let your morals cloud your business decisions, then find another industry to invest in.