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Starting in the sixties people began to no longer fire or refuse to hire openly queer people which led to more of them coming out and often to flaunting their queer lifestyle. That led to them having a lot more access to young people they could influence. Beginning in the late seventies, queers became "cute" and/or especially smart and enlightened people featured in a lot of movies and TV shows, often with all sorts of subtle apologies and excuses for them thrown into the shows.

What this society champions or makes look kewl becomes more common whether it's rockers making drug use look kewl sitcoms and ads making Valley Girl teenagers look kewl, or stoner guys look kewl.

You can see that reality in American culture starting all the way back with beat nicks and copacetic being on the Dobie Gillis Show. Between then and now, parents have grown to accept that level of influence on their children while at one time they fought it. Parental responsibility has gone from an enforced "stay away from X they're a bad influence", to the shrug of "whadda ya' gonna do" if they even know who their kids hang out with. Therefore, the final authority on what is right and wrong or good and bad is more often than not decided by whatever big media shovel out, not the parents.

Young Americans have been trained to be little mimes of whatever the establishment media machine dictates, period. Make being a queer wearing a Kotex in your butt crack look like a good way to be considered hip and worthy of attention and you get more of them, it's really that simple. No genetic or magic connection required.