The Supreme Court cases that upheld Affirmative Action for private entities are abominations.
They effectively destroy freedom of association, a key natural right.
This case may be part of moving back toward enforcing freedom of association.
If the state can force you to live with and interact with people you do not wish to, you are not free.
If the State can force you to buy a product that you do not want, you are not free.
That was a good summation. Gorsuch + one more should tip the scale.
Freedom of Association is a right that conservatives need to dedicate themselves to.