The Russia nothing burger has expired and been throw out. Now MSM will obsess that Trump is Hitler and all his supporters are Nazis.
This is the Left’s new shiny object.
The MSM is in a difficult position, because it's comprised not only of advocacy groups for anti-democratic, hard leftists policies, but also a consortium of private business interests.
If the selection of 'news' issues (eg muh Russia, Trump is a nazi, etc) in which to drive the current cycle don't have an impact on either the 2018 or 2020 elections, then at some point the MSM may have to admit defeat and abandon this approach.
Right now, the MSM and their allies in the uni-party still feel safe in utilizing traditional methods involving character assassination, misrepresentation, and outright lying. So too the usual suspects in GOP clothing like Ryan, Romney, et al. It will only be when electoral defeat is quite obvious that we will begin to see a change in tactics.
My guess is that MSM executive management well aware the current methods aren't changing anyone's minds; they've completely lost any kind of influence in that regard. Rather, they have around 12 months in which to generate as much advertising revenue as they can. By September 2018, they're going to need to try and be serious in order to mount an effective campaign. Of course, it's already too late - which is why perhaps they've given up presenting issues in any meaningful way and have gone full tabloid.