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Real estate tech company aims to replace agents with robots, data
http://www.newsday.com/business/real-estate-tech-company-aims-to-replace-agents-with-robots-data-1.1 ^ | 8/7/2017 | Maura McDermott

Posted on 08/07/2017 11:03:31 AM PDT by dragnet2

A real estate technology company that aims to lower the cost of home-selling by using robots and “big data” instead of commission-based real estate agents has opened a Long Island office — its first outside of California.

REX Real Estate Exchange, which charges a selling commission of 2 percent instead of the usual 5 percent to 6 percent. The Los Angeles-based company expects to start listing New York-area homes on its website, rexchange.com, later this week.

Traditional real estate fees “are just crazy high compared with every other industry in the United States,” said Jack Ryan, Rex’s chief executive and a former partner at Goldman Sachs. Decades ago, investment brokerages charged 12 cents a share for stock trades, but now they charge less than a penny, he said.

Another new entrant to the housing market is EasyKnock, a Sag Harbor startup that is rolling out a website designed to match sellers with buyers without the intervention of brokers.

In a typical home sale, the commission gets split between the seller’s and buyer’s brokerages. If a home sells for $300,000 and the seller pays a 6 percent commission divided equally, each brokerage receives $9,000 and pays out a portion of that to the agents.

That could change once sellers and buyers discover how much they could save, REX’s Ryan said. For instance, he said, if the seller or buyer of a $500,000 home saves 3 percent on real estate brokerage fees, that adds up to $15,000.

It's working brilliantly in southern California,” where the company closed 30 home sales in June, he said.

Moreover, he said, when his home sold for $518,000, “we saved $21,000 by using REX. That’s indelibly inscribed in my head.”

(Excerpt) Read more at newsday.com ...


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I could never understand how those in the real estate world figured 6% of sales price is legitimate?

They meet with the seller, get the seller to sign some paperwork, take pics of the home, print some flyers, upload to MLS and show the house a few times. How does this equate to $15,000 or $20,000++ in in sales commission fees?

I have never paid people 5 or 6 percent commission for such little work...

I personally believe technology will eventually remove the costly practice of using a realtor to sell a home.

That could change once sellers and buyers discover how much they could save, REX’s Ryan said. For instance, he said, if the seller or buyer of a $500,000 home saves 3 percent on real estate brokerage fees, that adds up to $15,000.

1 posted on 08/07/2017 11:03:31 AM PDT by dragnet2
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To: dragnet2
I could never understand how those in the real estate world figured 6% of sales price is legitimate?

Kind of like the folks that dictated that you had to spend 'two months salary' on an engagement ring.

2 posted on 08/07/2017 11:05:32 AM PDT by dfwgator
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To: dragnet2

Don’t Zillow, Trulia, et al already do a good job matching buyers and sellers?


3 posted on 08/07/2017 11:09:25 AM PDT by ProtectOurFreedom
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To: dragnet2
A lot depends on the market as well as the property. Sure, it's easy to FSBO in a hot market where you can expect multiple offers within days of listing, but realtors earn their commissions when dealing with slow markets or properties that have selling challenges of one sort or another.

Besides, commissions, like everything else, are negotiable.

4 posted on 08/07/2017 11:10:11 AM PDT by AustinBill (consequence is what makes our choices real)
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To: dfwgator

I really hope the continue being successful.

I have always felt, from the very first home I ever bought and sold a home, that real estate sales commissions were totally out of line. Outrageous would better describe it.


5 posted on 08/07/2017 11:11:41 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: dfwgator

I really hope the continue being successful.

I have always felt, from the very first home I ever bought and sold a home, that real estate sales commissions were totally out of line. Outrageous would better describe it.


6 posted on 08/07/2017 11:11:41 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: dfwgator

I really hope the continue being successful.

I have always felt, from the very first home I ever bought and sold a home, that real estate sales commissions were totally out of line. Outrageous would better describe it.


7 posted on 08/07/2017 11:12:24 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: dfwgator

... or those people that insist the fork goes to the rigt of the plate... or is it the left? Whatever.


8 posted on 08/07/2017 11:12:31 AM PDT by plain talk
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To: dragnet2

These people are salespeople too. I had mine show me nine houses before finding one I wanted to pick, a couple decades ago. The success rate has to be taken into account. I trust so called big data only about as far as I can throw it. It’s only as good as those who vouch for it.


9 posted on 08/07/2017 11:12:37 AM PDT by HiTech RedNeck (Tryin' hard to win the No-Bull Prize.)
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To: dragnet2
Real estate agents do not have it as easy as you imply! Sometimes it take months or even over a year to move a home. During that time, a realtor might do a hundred showings and open houses. That's on the high end but on average, we are talking 15-20 showings before a successful offer is received. That's a lot of time invested. Then you have to deal with the variables such as buyers backing out during the purchase and sale period, showing up for home inspections, negotiating the final price between buyer and seller, and all the paperwork that goes with it.

You have to really patient and you need to love dealing with all kinds of people (and a lot of nonsense) to be successful at it.

That all said, technology and data is making it much easier for buyers and sellers to meet each other without a realtor in between. I would say that this is definitely an endangered business in the home market. Though commercial properties and more complicated residential transactions will still need professional go-betweens for the foreseeable future.

10 posted on 08/07/2017 11:22:51 AM PDT by SamAdams76
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To: HiTech RedNeck

Who cares what they call them if you’re saving $15,000 to $20,000 in sales commission alone?

And why would you need anyone to show you a home? Are you not capable of seeing it yourself? Do you need someone else to make up your mind for you?


11 posted on 08/07/2017 11:23:53 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: dragnet2

Cue the scene from Robocop


12 posted on 08/07/2017 11:28:43 AM PDT by headstamp 2 (Ignorance is reparable, stupid is forever)
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To: SamAdams76
Real estate agents do not have it as easy as you imply! Sometimes it take months or even over a year to move a home.

In a normal market that means the house is priced too high. This is not complex.

Btw, so what if it takes months? It's not like the agent are holding their breath until a buyer happens. All they're waiting for and care about is their bloated commissions.

And would waiting a few months be worth saving about $20,000? ☺☺

13 posted on 08/07/2017 11:30:45 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: headstamp 2
Cue the scene from Robocop

"Buy this house or, there's going to be trouble."

14 posted on 08/07/2017 11:31:53 AM PDT by dfwgator
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To: dfwgator

https://www.youtube.com/watch?v=RuV4rzRJyCo

00:27


15 posted on 08/07/2017 11:35:36 AM PDT by headstamp 2 (Ignorance is reparable, stupid is forever)
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To: dragnet2

Have you ever worked selling real estate?


16 posted on 08/07/2017 11:37:42 AM PDT by bankwalker (Immigration without assimilation is an invasion.)
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To: bankwalker
Have you ever worked selling real estate?

"It's a tough racket."

17 posted on 08/07/2017 11:41:25 AM PDT by dfwgator
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To: AustinBill
A lot depends on the market as well as the property. Sure, it's easy to FSBO in a hot market where you can expect multiple offers within days of listing, but realtors earn their commissions when dealing with slow markets or properties that have selling challenges of one sort or another.

RE agents don't deal with slow markets. All they do in that situation is simply keep telling the seller to lower their price until it sells.

18 posted on 08/07/2017 11:43:15 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: dragnet2
Well they might be overpriced but it's a service they provide. I guess others don't mind being their own broker. I admit to not having the patience to sell a home on my own. When I moved down to NY from Boston a few years ago, the realtor asked me what I wanted to list my house for. When I gave him the amount I thought was market value, he told me I was nuts and added $30,000 to my asking price. He pretty much got it too. So while he got a nice commission out of me (actually my company as it was a relo package), he also got me almost $30K more than what I would have asked for it.

Sometimes it's better to just have a professional do it. It depends on the individual. Some people are probably savvy enough to sell and buy a house on their own. All the power to them. I'm comfortable changing the oil on my car but I understand others couldn't be bothered and don't mind paying the Jiffy Lube extra money to do it for them.

19 posted on 08/07/2017 11:43:53 AM PDT by SamAdams76
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To: dragnet2

Before 2000 it was fruitless to try to sell without access to the closed system of realtors.

Slowly, FSBO-type systems emerged. They gave access to the MLS, but realtors deliberately avoided all FSBO homes.

However, like you I am convinced the internet will kill them.

Dead.


20 posted on 08/07/2017 11:44:14 AM PDT by Mariner (War Criminal #18)
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