Absolutely... Their own fault, they have priced themselves right out of business. 20,000 Dollars could buy 20 acres of land in a rural area or go a long ways towards a down payment on a home.
You obviously haven't priced Harleys recently. You can easily pay 40k for a cruiser, like a Road Glide or Street Glide. I've seen the trikes for almost 50k. Personally, I like HD bikes, though I now ride a Gold Wing. I'm looking at getting a (used) Sportster again though for local rides. Can't beat the Gold Wing when you're 8 hours into a road trip though.