Wait until someone names their company exactly like yours and then claim to be your company. If there weren’t trademark laws then I take the issue into my own hands. Yes, this is going on right now with the company I work for.
I am free market guy and the trademark laws help consumers and prevent scoundrels from profiting on your name.
I'm fine with trademark. My comment had to do with boundaries on it, and did not advocate eliminating trademark. It pointed out that even if the feds refused to register a mark, that does not kill the mark because common law protection still exists, and state registration isn't cut off.
I'm also fine with the SCOTUS decision - I just think the reason they gave is a pretext for avoiding the question of "offensive," in trademark context.