Liz Wheeler is much better than 'The Five' in the evening although admittedly I watch more live sports than anything else in that time slot.
No Juan/Geraldo...
Posted on 06/14/2017 4:43:21 PM PDT by bimboeruption
Fox News is “Fair and Balanced” no more.
In the latest sign of change at the cable news network, the “Fair and Balanced” motto that has long been a rallying cry for Fox News fans — and a finger in the eye of critics — is gone. The channel confirmed on Wednesday that slogan and network have parted ways.
“The shift has nothing to do with programming or editorial decisions,” the network said in a statement. Instead, the slogan was dropped in part because of its close association with Roger Ailes, network’s co-founder, former chairman and the originator of the phrase, who was fired in August in a sexual harassment scandal.
The network said that “Fair and Balanced” was shelved as a marketing tool after Mr. Ailes’s departure. In its place is a new motto: “Most Watched, Most Trusted.”
Another Fox slogan, “We Report, You Decide,” also has been retired, although the network said that it returns occasionally.
Some viewers may be surprised. Several Fox News personalities still toss the phrase “fair and balanced” into on-air conversation, though it no longer appears in onscreen graphics. Gabriel Sherman, the longtime Fox News chronicler, reported on New York magazine’s website that the motto was gone for good.
The new motto, “Most Watched, Most Trusted,” mimics the firm cadence of the previous slogans, but lacks their Ailes-tinged tone of defiance.
For conservative-leaning viewers, “Fair and Balanced” was a blunt signal that Fox News planned to counteract what Mr. Ailes and many others viewed as a liberal bias ingrained in television coverage by establishment news networks.
But the slogan also caused conniptions among liberal critics of Fox News, who viewed it as an intentional needling of anyone who might question the network’s view of the news.
Mr. Ailes, who died in May, created the slogan with both of those purposes in mind. He coined the phrase when he and Rupert Murdoch founded Fox News in 1996, and it stuck.
Executives at Fox News acknowledge that it is rebuilding.
This year, Fox News has continued its yearslong streak as the top-rated cable news station over all, beating rivals MSNBC and CNN in total viewership.
But the loss of the anchors Megyn Kelly and Bill O’Reilly has taken a toll in prime time. In May, MSNBC was the highest-rated network in a key industry category, weeknight viewers 25 through 54, for the first time in nearly 17 years.
On Wednesday, executives at Fox News sought to play down the shedding of “Fair and Balanced,” saying the move was strictly a marketing decision and that the network’s approach to news coverage had not changed.
One senior network official emphasized that the slogan was officially dropped last August and virtually no one had noticed.
Some viewers may be surprised. Several Fox News personalities still toss the phrase “fair and balanced” into on-air conversation, though it no longer appears in onscreen graphics. Gabriel Sherman, the longtime Fox News chronicler, reported on New York magazine’s website that the motto was gone for good.
The new motto, “Most Watched, Most Trusted,” mimics the firm cadence of the previous slogans, but lacks their Ailes-tinged tone of defiance.
For conservative-leaning viewers, “Fair and Balanced” was a blunt signal that Fox News planned to counteract what Mr. Ailes and many others viewed as a liberal bias ingrained in television coverage by establishment news networks.
Oh that will help....
Maybe they can spend 100m and change their logo.
Fair and balanced is a good concept. It seems impossible to be non-biased so ask different sides their views. It works.
I paid for OAN for about a year...
I know they’re just getting started and probably are on a tight budget, but IMHO, most of the talking heads were terrible. Especially, their answer to Megan Kelly, the blond who looks like a giant bunny rabbit. I think her name is Liz. She has her own show and talk about a brain dead Stepford Wife...
The only show I liked was the guy who came on at 8 PM.
Adios Fox - say many conservatives....... watch Fox drop to last place...
“””””””””The Death of Fox began with their coverage of Katrina, IMHO.”””””””
I quit watching when Greta spent an entire year talking about the Scott Peterson murder case. And before that it was the endless coverage of the missing girl in Aruba.
Liz Wheeler is much better than 'The Five' in the evening although admittedly I watch more live sports than anything else in that time slot.
No Juan/Geraldo...
Smokin’
Outside of Tucker and Hannity, I do not watch this channel any further.
At least they are no longer liars.
I have also changed my Fox slogan from :mostly watched” to “rarely watched”.
That's why they put idiots like Juan Williams and Dana Perino on the same show.
Unfortunately Comcast doesn’t carry OAN.
Just go ahead and cut their throat.
The Colmes/Hannity thing was ages ago, so far back I almost forgot ;) Yes, they did seem F&B then.
I miss Cassie Louffen
Yeah Carlson and Hannity are the only ones remaining that are worth watching. I liked Meagain until she outed herself as a full blown narcissist during the Presidential ‘debates’. And please why isn’t S Smith on CNN or MSNBC already. It makes me want to puke when I see him. I wouldn’t watch him if the norks were attacking during his broadcast.
“Most Watched, Most Trusted.”
I think these sailed off with the others, didn’t they?
Directv, AT&T Uverse, Verizon Fios. Or get a Roku and watch them over the web.
I
I don’t know. Most watched most trusted seems to shown false by the ratings they are getting.
“Fair and Balanced” was the old Nixon era language used by Roger Ailes and Company when they worked for the GOP back then.
Back in the 1960’s and 70’s the major media organizations were in the early stages of a liberal bias that would morph and metastasize as the decades went by and the more extremely indoctrinated Marxist-Leninist influenced students graduated and joined its ranks.
Of course Fox News was all about GOP Establishment talking points being peddled to sucker the grassroots Conservatives into supporting the GOPe agenda-candidates.
FOX NEWS EXPERIENCED ‘MISSION FAILURE’ LAST YEAR WITH DONALD TRUMP’S TRIUMPH IN THE GOP PRIMARY SEASON.
The cleaning of the house, retribution, reorganization, call it what you will is underway.
Fox News Channel will still be about the Republican Establishment suckering Conservatives.
Its just that the presentation will be revamped to that end.
Trash “Liberals, Democrats, etc. etc.” and extol Republican politicians who are not Trump supporters and never will be, even if many are faking it right now.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.