Anyone in the Colorado Springs area probably knows of one of the largest gun shops in the world: Specialty Sports & Supply. Jeff knows that to sell a product he must have the product to sell. So, Jeff has one of everything and many items he may never sell. He now has one of the largest gun shops because it is a destination retailer. People know they can get what they want there. He even lowered his prices to Internet levels pricing. He make profit on volume of sales. One Christmas season he had over 200 NICS checks to complete by 11:00am.
Niche markets, specialty markets, mass markets, etc.
Businesses need to understand what market they are in.