I didn’t see anything in the article about being able to involuntarily encode information directly into the subject’s brain. It sounds more to me like they want to find a way to make the brain super-plastic, so they can run the person through a highly-accelerated learning course in some skill and have them retain it, such as learning a language at a conversational/colloquial level in a couple of months instead of several years.
That being said, I've read some of these folks who think that it won't be long until data is directly dumped in.