That’s a very good point.
Heritage seems more concerned with raising money than promoting conservative thought. IMO
After joining with a modest donation, I then started to get money-solicitation letters from them every three or four weeks. We don't just recycle in this house; we shred everything with our name or address on it. It was a pain in the keister to shred so many of Heritage's unwelcome soliciations and recycle the unwanted photos of George Bush, "newsletters", calendars, "surveys", etc. all designed solely for money-grubbing. And God knows how many other organizations they sell their list to.
It took me four written tries over a period of a year to get removed from the mailing list. It incensed me that they wasted so much money on harassing a small-time person instead of investing in good data mining to identify the likeliest substantial donors and the most effective intervals in which to solicit donations. Why should I give to a wasteful organization?