Just speculation...
A typical cell site has a theoretic range of 22 to 45 miles depending on the technology, but may be limited to just a couple miles depending on terrain.
Imagine a cell site at 5,000 foot elevation serving up to a 45 mile radius. The data might be trunked to the ground with a microwave dish or piped to a satellite. Parked over Manhatten it could serve 20 million people within the 45 mile radius...6% of the countries population. There are probably hundreds of cell sites within that radius that cost hundreds of thousands of dollars each, suddenly an airship looks like a very cheap alternative. .......
That is the same idea that Burt Rutan worked on in 1998, but stationing his “cell phone tower” at 60,000 ft for better coverage.
The plane is still active.
https://en.wikipedia.org/wiki/Scaled_Composites_Proteus