So typing “How to Kill Your Boss” in Google, probably isn’t a good idea.
Not just that, but think about all of the tamer searches we might do that would expose anyone. Or, your spouse, kids, or friends use your computer. Imagine all of the searches that would lead a prospective employer to skip you, even though they were not allowed to know. And, presuming you know they had the info, then skipped you, how do they prove they did not do so because of this information. No way they can unring that bell. Is your recourse with Google or the discriminating employer? Bad enough that Google is collecting this and it is being used, but to make it a paid service and share this is simply wrong. Collecting it with ANY links to user identity is simply wrong and should be stopped. If Google can do so and ensure, truly ensure it is anonymous and source not ever identifiable, then fine. But I’m guessing it is otherwise open to anyone—government, lawyers, employers, etc. Can we put this genie back in a bottle?