This is one of the interesting problems that Starbucks has run into as it tried to settle into Germany. This gourmet coffee ‘taste’ simply didn’t sell well. If you walk into a regular cafe or German bakery shop....they had fine coffee at regular prices. It didn’t make any sense to hype up Starbucks because it’s just regular coffee, for a higher price.
Same in France, Italy, and the U.K., in my admittedly limited experience. Europe has an expectation that you can make a nice basic espresso drink. It isn’t that hard. I bought an entry level quality machine and real grinders some years ago, even I can do it. When that’s your baseline, and not ability to make run of the mill drip coffee as here in the USA pre-Starbucks, the market is much tougher nut to crack. I really don’t see Starbucks doing well in Europe at all.