Very typical when a company forgets who they are and starts listening to their “hot” ad agency.
Think about it. Who shops (or did shop) at 84 Lumber? Contractors, Builders and DIY yourself people. Probably 75 to 85% male.
So they run this political commercial, and it will cost them business, not build it.
AGAIN, of course not advocating violence, but when America gets really pizzed off, ever been to a lumber yard fire?
If they had pissed off the left, that would be almost a certainty. This addresses the point I made to Dilbert San Diego above.
Contractors, Builders and DIY yourself people. Probably 75 to 85% male ... WHO WATCH FOOTBALL!