She didn't do herself any favors with her streetwalker clothing selections (after the campaign wardrobe was returned) and terrible vocal tics. The great Margaret Thatcher humbled herself, before running for PM, to clothing and hair restyling and vocal coaching to refine her image and be more palatable to a skeptical public and more authoritative over male subordinates. Even the legendary Queen Elizabeth the First recognized that controlling her personal appearance, making herself look bigger, would help her rule a kingdom. Sarah stubbornly maintained her folksy personal choices.
Which I take as all nods of loyalty to her husband and children’s working class culture.