I always thought that newspaper endorsements were stupid. Either way you are going to pi$$ off about 50% of your readers.
> I always thought that newspaper endorsements were stupid.
They betray the real purpose of newspapers, and the motivation of those who get into the business: to influence, not to inform.
But..they are irresistible catnip to a group of people who want to strut around at election time and announce how wonderful, smart, tolerant and fair they are.
The endorsements are usually 10% about the candidate and 90% about the writer(s). Even when papers have refused to make an endorsement they tell us about it at length - because the candidates don’t measure up to the writers’ high opinion of themselves, apparently.
Telling media types not to make endorsements would be like telling a prom queen she couldn’t use a mirror to get ready that night :)