Good idea. Though I must admit I've never bought a gluten-free product, and never will.
In fact when my spouse and I go grocery shopping we try to find products that have EXTRA gluten in them. And we're both healthy as can be.
Gluten free is only an issue if you happen to be gluten intolerant. This is maybe 6 to 7% of the population. If you’re not gluten intolerant, it’s perfectly harmless.
Gluten is the proteins present in wheat and rye breads, it acts as a binder to help the bread hold its shape.
It has only become the latest fad so the food companies have something else they can label as a specialty product and charge more for it.
Irritating to me, like salt free. They don’t have the added expense of adding salt, don’t have to pay someone to add it, but charge more for it.
Organic, same thing. Growers don’t have to add fertilizers or pesticides, which are not cheap, but they can charge more, simply for that organic label. I grow an all organic garden, quite easy. Mulch and cow manure for fertilizer, that’s it. insects take care of themselves, since I never have upset the natural balance of the local ecology by spraying poisons. The predator insects and birds keep harmful insects in check, as will happen naturally if you let it. But if you bought my tomatoes, peppers or cantaloupes, which cost me a lot less to grow, I could charge twice as much for them because of that organic label.
Pure scam.
Even US Bank is on the list. How very stupid of the decision-makers at these businesses to insert their personal agenda du jour onto the businesses they are running.
The PR departments at these organizations spend billions on gaining good will from the public and then these stooges throw away at least half of the good will and the good reputation in one stupid, self-fixated move that alienates at least half of their customers and loses them customers for good, as people start to look elsewhere for the product or service. Really, really, really stupid move by these businesses.
They would do well to apologize for not thinking through clearly that they are alienating at least half of their customers and making it certain others will never buy from them.