And as you know, she hadn’t set foot in WI after the convention. Even though Bernie won the primary she just took the state for granted. Historians will learn much from how the worlds smartest woman managed to lose the election that the worlds best campaign said was in the bag.
But, the first rule of Madison Avenue is, no amount of advertising can convince people to buy a bad product.
Yes. I learned that as a dairy guy at a grocery store when our store introduced it’s own brand of butter-—which was bad. It had a beautiful box, which I had in appealing displays . . . .and never sold.