The why is fairly obvious.
And it has every chance of being useful to the far left.
Put out something about a group of sexual medical conditions that are fairly rare, and then look for the unmitigated idiots who disparage anything they have never heard of. Then record or copy the nastiness these idiots spew out at venues associated with your political opponents.
It appears to have been a dead on bullseye.
Methinks you’re on to somethin’ there.