If you give away free shoes more people will sign up “than expected”.
If you give away free bread more people will sign up “than expected.”
This is not rocket science.
Free cheese?
We have a huge Toys 4 Tots program here. Every year they are begging for more and more donations because the ‘need’ is so great. When they show the line on tv every year i swear it winds round and round and stretches for half a mile.