Well, they’ll never admit they are WRONG, because if they admit they are WRONG than the .00001% of the population who are so mentally ill that they can’t accept their own biology will scream bloody murder, so better they anger well over 50% of the rational population instead.
TGT is the next KMart. They have put themselves in a no win... their insane policy on this, is the equivalent of Obama embracing the “arab spring” it will haunt them for decades assuming they manage to last that long.