Did you also catch what Giuliani said about his strategy when he was running for Mayor? He said that it wasn’t until it was too late that the media realized what Giuliani was doing to get elected. Basically, the strategy was to bypass the media and go directly to the people.
Giuliani is telling the world the simple Trump strategy. Go straight to the voters and leave the media behind. That is why the media is so upset about Trump.
That is what Trump is doing and I am really glad he is using surrogates now. It is a very very good move. There is a method to the Trump madness. If Giuliani was successful in New York of all places against the media, Trump is successful too in his bid for president.
(Actually I recognise the strategy from our euro referendum in Sweden 2003. The pro-euros had all the money, the major parties, the unions, and lots and lots of “celebrities”, and of course (goes without saying) the media. But our campaign managed to bypass/use the media. Exactly how that was done will have to be for another post sometime.)
I don't know how big the impact of the “social media” and the general on-line presence is, compared to newspapers and TV-news shows, but at least that is a way to bypass the media. As long as the general perception is that media is unfair to Trump, then these continuous media storms may actually help him rather than hinder him in the long run. (I don't think one can discount all the polls, but quite a few seem to intentionally rigged.)
I am also happy to see Trump's allies (Giuliani, Chistie, Newt among others) go out there and fight with the media. That's exactly how it should be. And if they are doing well - which they seem to be - then they will attract others to their side.