Trump has run a very innovative campaign using social media to go around the media.
Now however is the time for him to turn more traditional and start buying TV ads.
He is getting blasted by Hillary amongst the undecideds who are sitting at home watching cable TV.
Good point, not to mention the more senior demographic who may not get their new from a tweet.
no, its not
he could run this entire campaign from a web cam and file server in his office
Some targeted ad buys are in order - They have to match ad content with the demographic of Independents and/or undecideds. Weave in some local flavor and issues that may be specific burrs under the saddle and he can gain ground.
But there is NO evidence these are working. De facto, you cannot count these ridiculous Dem oversampled polls. That isn’t evidence of anything.
The only real evidence we have is that Cankles is spending outrageous amounts of money with no observable impact.