Interesting you should bring that up. Just found a different source that has Trump’s viewership at 34 million and Romney’s at 30 million for 2012.
I think the difference is whether Univision and a couple of other outlets were added.
http://www.hollywoodreporter.com/live-feed/tv-ratings-donald-trumps-rnc-913569
So...what you are saying is that while adding more outlets, Hillary’s numbers still dropped from Obamas, while Trumps rose from Mittens.
Online streaming is the new thing too.
Trump was pushing online streaming .
Trump view ship was way over Romney .