Most ads that we are bombarded with are sophomoric if not insultingly stupid. Yet they work or they wouldn’t run them. So there’s no risk in dumbing down messages targeted at the general populace. Advertisers have proven that.
The risk would be just the opposite: trying to present a fact filled, coherent argument would get you nowhere. lol
Most ads that we are bombarded with are sophomoric if not insultingly stupid. Yet they work or they wouldn’t run them. So there’s no risk in dumbing down messages targeted at the general populace. Advertisers have proven that.Well, I think you can reach the American people without coming across like a grade school bully. IMHO Reagan's messages were just about perfect. But maybe the country has changed since then.
The risk would be just the opposite: trying to present a fact filled, coherent argument would get you nowhereDefinitely, and I frequently see conservatives falling into this trap. The Democrats, much as I despise their policies, do seem to get this.