JC Penney has been seeking IT workers to go to Plano for years. My email has a plea to go to Plano every week. Apparently JCP just cant find anyone willing to go to Plano. Our spoiled workforce thinks it is beneath them to work anywhere more remote than Austin.
Plano is hardly remote -- it's about 20 miles north of downtown Dallas, and there are now multiple rings of suburbs beyond it. It's just not "Austin" (Moscow on the Colorado). Actually, a large part of the "Austin" technology industry is in Williamson County just outside Austin, and that area is very conservative.
Right now, property values in Plano are soaring, because multiple companies are moving operations there. Toyota moved their HQ from California to right across the street from JC Penney, along with about 2,400 jobs. But, it's still less expensive than comparable metro areas.