The Kennedys got rich bootlegging alcohol. Maybe a new generation of ‘statesmen’ can get their start bootlegging sodas.
Back in the 60s I worked at an auto plant in Ohio. There were always guys in the parking lot at shift change selling low tax cigarettes from Kentucky out of their car trunk. And that was when the price difference was in pennies.
I can see the same thing happening in Philly. Retailers will see their volume plunge and not just on sodas. People will buy all their other stuff where they can get the low tax soda.