They are the ones that brought about goofy stuff like “artisan” doughnuts. “Craft” beer, and locally-sourced (more pricey)goods that are not mass-produced.
All of which cost far more than average to buy!
A wise person once told me that it was better to have a little bit of something very, very good, than a lot of something mediocre.
Think, "piece of Grandma's famous apple pie" vs "generic gargantuan hunk of Chocolate Lava Cake for three from RubyAppleChili's". I know what I'd go for, every single time.
Thus the rise of "craft" and "artisan" stuff. But, it's not a self-supporting market. If I lose my job, the very first thing to go are "artisan donuts", "craft beer", etc.
Actually, I use frivolous stuff like that as a market barometer. So long as people are willing to pay five bucks for a cup of coffee at Starbucks, I figure the economy is doing pretty well. When McDonalds starts cleaning up with its "One Dollar Coffee Deal" ... time to start keeping an eye on my portfolio.