Small towns all there is to do on a Friday or sat night is drink and party or stay home. That’s about the entire social options there for HS kids.
Three decades ago I sang in a wannabe rock band; we played for a party that dragged generators and kegs of beer to the top of a hill in a forestry area in OR with no trails except a logging track, you had to be a mountain goat and fight brush and holly to get to the clearing on top. And yet hundreds of young people showed up.
Today they'd just stay home and play Warcraft.