Out of curiosity, I googled "La Raza" also... I don't have much time to dive into the results, but it looks like some of the results may inaccurately portray La Raza as simply a group that looks out for the rights of Hispanics.
When you see some of La Raza's promotional literature, you realize that it is anything but a rights advocacy group. It actively promotes "Aztlan"--and that is the message we want to get out. It's not bad enough that Mexico is overrun with drug cartels, rampant crime, pollution, and poverty--La Raza wants to annex much of the United States and make it exactly the same way.
Those who genuinely care about rights for Mexicans should stay as far from La Raza as possible. Expanding Mexico (with all of its corruption and other third world problems) helps no one.
Too bad La Raza isn't focused on developing and bringing up Mexico, instead of making part of the US into the same kind of hell hole.
IOW it is portrayed as innocuous. Of course almost every race group out there is portrayed in the same vein. Yet by their very nature they are racial.
Those who genuinely care about rights for Mexicans
And those that care about right for whites?