how can they think "framing" trump as a "con-man" is smart when it opens the door for "framing" the hildabeast as a "con"?
As for Hillary being a criminal, she just denies it, and the officials in the government give her cover. She might be careless, but she's not a criminal.
The alternative label for Trump, loose cannon, is seen by some as a positive attribute, that's why it isn't as powerful as "con."
Trump will wait and see which punch Hillary and the DEMs decide to throw, he'll counterpunch.