They FAIL to admit that their candidate is NOT telegenic and talks in a way that sounds "preachy" at best and is severely condescending at worst.
They didn't lose because of their message. They lost because of their messenger and "messenging". No humor, lousy timing, and typical Jeff Roe dirty tricks always "outsmarting" the next guy.
Good Riddance!
When you campaign as the ‘face of God’, there is literally no room to be wrong. Cruz can become a televangelist, bringing the $$$$ to the priesthood...his daddy. Although I would like to see Trump tap him to be ambassador to Cuba... That way he can keep Rush stocked with Cuban cigars.