>>It’s promotion and marketing more than the person.
Yes and no. It is marketing and promotion to get them where they are, but they were chosen from literally thousands of aspirants who tried and failed to get to the point where the marketing and promotion machine could take over.
But Trump is not marketing and promotion. He is saying the things that regular people have been saying for 20 years and no politician would dare say it. He has opened dialog that was previously forbidden in a national campaign.
Read that again.
His whole life has been marketing and promotion--of Donald Trump, his business, the golf courses, steaks, vineyard, clothing, even the name of his boat (while he had it) and the side of his helicopter proclaim "Trump". If he was so astute why didn't he opt in when people had been saying these things only 10 years, or 5 years? Because it wasn't marketable.
As far as opening up dialogue, he hit the media with the sort of statements that would play through news cycle after news cycle--he is a 'reality' TV guy--he knows how to get free advertising. No media is bad media, no matter how you put that. He remains marketing and promotion, as seen on TeeVee!