Yeah whatever, it’s our time and money. After JCP started publishing fag catalogs, never been there. Doesn’t matter about boycotts if they work or not, it’s still a missed sale.
I am going to try to explain this one more time.
Unless you simultaneously consider that in the 2 or so weeks the boycott has been going on and those 1/x MM people signed that petition, “Target” and “Target Stores” received hundreds and hundreds of mentions across virtually all media, a thing known as advertising they pay millions and millions of dollars for. So. 300 million people heard Target Target Target and of those let’s say 10% have wallets and purses and spend money. Each of those impressions is an exposure, the precise, exact thing that advertisers pay tens of millions of dollars for. It does not matter whether those impressions are in a neg or pos light. Look at the chart of Target stock, the public completely and totally forgave Target for the credit card breach, theirs being the MOST NOTORIOUS and theirs being perhaps the paradigm event in the so many that have occurred since that time. Additionally, Target paid tens of millions of dollars in penalties. So that event, which DID PRODUCE real harm and MANY folks reported frauds on their CCs....did roughly nothing.
JCP is utterly different. I for one have never found their mdse to be of any desirable quality and rarely shopped there. They have located themselves in mediumish or sub-medium malls generally now considered to be less attractive and convenient places to shop, if not becoming hangouts for poorly behaved teenagers and worse. And which, with Amazon completing the picture, are likely headed in a negative direction. And their mgmt flipped around through several different sales strategies.
If you don’t want to shop TGT, don’t. My single, specific, well exampled point is that the people who think their two week old boycott whose impact or lack of impact has not even made it to TGTs internal monthly sales figures on a day when the entire market suffered its worst loss in 2 months and hit many, many stocks far more than TGT, are just being naive. They never, ever consider that the publicity generated by their boycott has every possibility of INCREASING the advertising exposure of some retailer like Target.
” Doesn’t matter about boycotts if they work or not, it’s still a missed sale.”
You don’t need an MBA From Harvard BS to figure out how stupid the Target executives are. Just broom the SOB’s and hire a few with some street brains : )